What's in a domain name? A lot more than you might
think. Your domain name can be your first impression, your face to the
outside world, and your new marketing plan. Learn more about what domain
names are, why you should take the time to choose a good one for
yourself, and how to go about it.
What is a domain name?
A domain name is an address for the Internet. It helps
people find your web site. Just as homes and businesses have street
addresses, all web sites have domain names. The Yahoo! domain name is
yahoo.com.
A domain name is made up of two parts, typically preceded by
www. Let's use yahoo.com as an example:
- The first part, yahoo, is a unique name that represents the web site.
- The second part, com, is the extension, and
stands for "commercial." There are many extensions available, though
.com, .net, .biz, .info, and .us are the most popular extensions in the
United States.
Why is a good domain name important?
A good domain name helps you in numerous ways.
For Businesses
Add your domain name to your business card, email signature, and other advertisements.
- Build credibility: Show your customers that you have an established business.
- Improve your marketing: Provide customers an easy way to remember and contact you.
- Protect your brand: Secure the domain name that best
represents your business name — and keep it out of the hands of your
competitors.
For Consumers
Describe your site as best you can with your domain name.
For example, a pair of amateur magicians might use their stage names,
some combination of words including
magic, or the name of their most famous trick.
How do I choose a domain name?
Keep these tips in mind as you select your domain name.
- Your domain name should reflect your business name or the topic your site will cover.
- It should be a unique and concise name that is easy to say, remember, and spell.
- You can use only letters, numbers, and hyphens in your domain name. Spaces or other symbols are not allowed.
- If your first choice isn't available, try rearranging
the word order, adding hyphens, or using abbreviations or locations to
come up with a unique alternative.
Once you have a domain name, you need a web site! Luckily,
you came to the right place. It's easy to add Yahoo! services that help
you build a full web site or open an online store.